branding
The foundation for an organisations communications is its brand. The brand dictates the look and vibe of the organisation. Without a strong brand an organistions message will get lost in the loudness of life.
It's not just about logo (although very important), colour palettes, fonts, imagery, taglines. There are many sides to a brand which when mixed correctly will stand an organisation in good stead in the marketplace.
My job is to understand what an organisation is about, the message they want to get across and how they can best be achieved.
